The Online World
1. 93% of those aged
12-29 go online.
2. Seven out of ten
teens aged 12- 17 have a computer.
3. Two thirds of those aged 18-29 own a
laptop while half own a desktop.
4. 63% of teens internet users go online
everyday.
5. 48% of teens aged 14-17 have bought
something online. Just under six out of ten girls make online purchases
compared to just under half of the boys in the same age group.
6. Nearly seven out of ten 14-17
year-olds get news online about current events.
7. Four out of five
aged 12-17 own a game console compared to six out of ten aged 18-29.
8. A quarter of
12-17 year-olds go online via game console.
Social Networking Sites
9. 55% those aged
12-13 go on social networking sites versus 82% of those aged 14-17.
10. Nearly six out of ten 18-29
year-olds have more than one social networking profile more than one site. A
number that is increasing year over year.
11. Social networking fatigue: one out
of five teens aged 13-17 no longer visits Facebook or is using it less.
12. Social networking abandonment rates
with 13-17 year-olds: MySpace at 22%, YouTube and Twitter at 15%, Facebook at
9%.
13. Two thirds of
13-17 year-olds reported decreased Facebook use in last 6 months. Half say the
reason is the result of “lost interest” or simply, that “it’s boring.”
14. Decline in
online teen activities over last 4 years: everyday messaging to friends is down
5%, sending group messages is down 11%, private messages is down 16%,
and posting comments on a friend’s blog is down 24%.
15. Teens are
still highly active in commenting on friends pictures (83%) and page or wall
(86%)
16. Girls between
ages 14-17 use Twitter more (13%) and boys in the same age group (7%).
17. 37% those aged
18-24 post status updates regarding themselves on Twitter and other status
updating sites. They also view other updates. Up 19% from two years earlier.
18. Teens in decline
towards blogging activity. Since 2006, teens who blog has declined by half from
28% to 14%. Teen commenting on blogs through social networks has also declined
from 76% to 52%.
19. Blogging has
declined in those aged 18-29 from 24% three years earlier to 15%.
Mobile Phone Activity
20. Two thirds of
18-29 are cell phone internet users.
21. 78% of teens aged 13-17 have a cell
phone.
22. Texting has increased 566% with
12-17 year-old over the last 3 years.
23. Eight out of ten of those aged 13-17
send text messages.
24. Over nine out of
ten 18-29 year-olds own a cell phone. Up 22% from 5 years earlier.
25. 95% of cell phone owners aged 18-29
send and receive text messages. 93% also take pictures with their cell phones.
Highest among any demographic
26. Seven out of ten 18-29 year olds go
online via cell phones at least once a day.
