Monday, January 30, 2017

The Healthy Snack Segment -Trends in 2016

By Nick Sutherland

The healthy snack category is uptrending faster than the entire food and beverage market in sales growth, according to a report from Packaged Facts. The study found that sales of salty snacks like potato chips, pretzels and popcorn, as well as portable meat snacks like jerky, have grown in sales or at least remained steady in the past five years. But the packaged snack industry has benefitted from an influx of healthier snack formulations that meet today’s consumers’ health-focused, organic lifestyles.

“Healthy-ingredient snacks offer the perfect convergence of many important modern food industry trends, and as a result, the segment is thriving,” the report said. What are they looking for :Portable. Healthy.Transparent labels and packaging.

Between 2011 and 2016, the healthy snack segment achieved a annual growth rate of 4.7%. The growth skyrocketed in the past two years in particular, fueled by double-digit growth in the meat snack and trail mix categories in 2015 and growth in granola and snack bar sales in 2016. It has been estimated that the segment’s sales will continue to grow, achieving an average growth rate of 5.7% in the next four years and reaching sales of $25.4 billion by 2020.

It has been estimated that the salty snack segment of the alternative-ingredient snack market grew almost 7 percent in 2016, faster growth than was seen by the salty snacks category holistically.

A key market driver is the continued consumer demand for fewer ingredients and “free-from” products, especially the removal of allergens, gluten and bioengineered ingredients. Allergen- and gluten-free claims are the most popular in the segment.
Other trends driving healthy snack growth include innovative flavors, a shift toward bite-size and single-serve snacks and the ongoing trend toward healthier eating.

CVS Pharmacy is expanding its selection of healthier foods and beverages in more than 2,900 stores nationwide. Each week throughout the year, 100 stores will be enhanced with a curated assortment of national and niche better-for-you brands, including Amy’s Kitchen, Annie’s Homegrown, Chobani, Vita Coco, Bai, Krave Jerky, Rhythm Superfoods and That’s It bars. Additionally, the drug store chain will add products to its exclusive line, Gold Emblem Abound, which is free from artificial preservatives, flavors and colors.

Friday, January 27, 2017

Alcohol Ads 2016

Appleton Rum ad- 2016

Absolut Vodka #AbsolutNights

Wild Turkey Bourbon- The Journey Begins

Burnside Bourbon Commercial