Sunday, November 24, 2013

Bacardi celebrates 'untameable' spirit with global marketing campaign

http://www.thedrum.com/news/2013/11/18/bacardi-mounts-global-untameable-1862-marketing-campaign-betc-london
The rum brand is launching a new global campaign based around the line, "Untameable since 1862", along with a new visual identity and typeface inspired by the Cuban Art Deco style of Bacardi’s former sales office in Havana.

The television, digital and print ads offer snapshots into the brands history spanning more than 150 years with headlines such as, ‘We Remember Prohibition – It was a Blast’; ‘Some Men are Kicked Out of Bars – Others are Kicked Out of Countries’; and ‘Earthquakes, Fire, Exile, Prohibition – Sorry Fate, You Picked the Wrong Family’.

TV, digital and print ads, by BETC London, look to convey the "true grit and determination" which has sustained the Bacardi family though various challenges, including natural disasters, prohibition and exile from Cuba in the wake of the country’s Communist revolution.

A global TV ad, called ‘Procession’, shows actor Jordi MollĂ  walking through different crowds representing historical events, with a voiceover by Harry Potter star Jason Isaacs. In all global marketers, other than the UK, the ad will be soundtracked by Arctic Monkeys hit ‘Do I Wanna Know?’ 

Dmitry Ivanov, senior global category director of rums for Bacardi, said: "Bacardi is known for its passionate drive, regardless of circumstance, convention or expectation.   The campaign pays tribute to the brand’s enduring popularity, continuing ingenuity and connects with consumers as it inspires them to ignite the bold, ‘Irrepressible Spirit’ within us all.” 
“Taking a global creative approach with the ‘Bacadri Untameable Since 1862’ campaign allows us to focus all of our marketing resources against a single powerful idea; an idea that’s completely ownable to Bacardi as it is rooted in the brand’s history and the BacardĂ­ family’s attitude to life.”


Wednesday, November 13, 2013

Domino's Pizza Jamaica -Great response to customer

By Nick Sutherland

About 2 weeks  I had an issue with Domino's Pizza in Kingston, Jamaica.
I called Domino's Pizza Constant Spring (Kingston, Jamaica) and they told me that since they have only one bike that night, the delivery will take 1 and 1/2 hours.

I was very disappointed that they didn't offer a discount if something like this happens. I decided to order from Pizza Hut instead, I thought Domino's just lost me as a customer, I was very disappointed. 

I posted my complaint on my  Facebook page and Domino's Pizza Jamaica- "If only they could have the sames quality of customer service that they do in the States, it seems the Jamaican franchises always lag on service ."

The next day Domino's Pizza Jamaica got in touch with me, apologized for the issue and offered me a free pizza of my choice.

I was very happy to get such a good response and the next day my free pizza arrived at exactly when they said it would. I posted on Facebook how happy I was to see that service in Jamaica is not just restricted to our tourist hotels.

 I am back as a loyal customer of Domino's and glad to see that their Jamaican franchise holder Wisynco is making sure that customer concerns are at the forefront of their business focus.

Domino's franchise holder and charismatic brand ambassador Ramon de Leon (owner of 6 stores) has set the standard pretty high for all franchise holders. See an apology he posted to Youtube below and check out his presentations at LeWeb Paris in 2011 and 2012.